Health is one of the most important trends in the development of the entire human society in the future. Under this trend, many subversive new categories and new brands have been born in all walks of life, which has produced an irreversible change in consumers' purchasing logic.
From the perspective of overall market development, functional clothing is penetrating and changing the global clothing market at an ultra-high growth rate. According to statistics, the global functional clothing market size reached 2.4 trillion yuan in 2023, and it is expected to grow to 3.7 trillion yuan by 2028 at a compound annual growth rate of 7.6%. China, as the largest market for functional clothing, occupies about 53% of the market share.
In recent years, with the increase in consumer demand for clothing functions and application scenarios, most brands have launched new clothing products with special functions. Even the most ordinary T-shirts have begun to upgrade their products in the direction of functionalization. For example, Anta has added different functions such as moisture absorption and quick drying, ice skin antibacterial and anti-ultraviolet to its T shirt design, which enhances the comfort and practicality of clothing and gives consumers a better wearing experience.
A more intuitive manifestation of the disruptive nature of functional clothing is that outdoor sportswear, which places the most emphasis on functionality among all types of clothing sales, has grown rapidly in recent years, with a compound growth rate of 10% in the past five years, far ahead of other clothing categories.
Post time: Sep-11-2024