Under the advocacy of the National Fitness Plan, national fitness awareness has gradually increased, and light exercise has become more and more popular.
Light sports refer to types of sports whose main purpose is leisure and relaxation, with low entry barriers, low exercise intensity, and low professionalism, such as yoga, jogging, cycling, Frisbee, etc. This has led to a series of demands for light sportswear, such as yoga pants, jogging pants, etc. New demands drive new consumption. Under this trend, light sportswear has also ushered in new development opportunities.
Catalyzed by national sports and health needs, the domestic sportswear market maintains a high level of prosperity.
The report shows that my country's sportswear market will continue to grow steadily from 2018 to 2022. In 2022, my country's sportswear market has reached 410.722 billion yuan, with an average annual compound growth rate of 8.82%, accounting for 13.4% of the entire clothing market. Against the background of such a strong sportswear market, the subcategory of light sportswear is also experiencing rapid growth.
At present, it seems that the light sportswear industry has strong growth sustainability and development resilience.
Judging from the number of participants in light sports, the global penetration rate of light sports has increased against the trend, from 3.78% in 2018 to 5.25% in 2020. As Chinese people’s awareness of sports and health further increases, light exercise will definitely attract more participants. In addition, the market penetration rate of domestic light sportswear also needs to be further improved.
In the context of national fitness, consumers' demand for light sportswear has gradually become clear, and the market scale of light sportswear has initially taken shape. As national health awareness continues to increase, the light sportswear market also contains greater development potential.
Post time: Oct-24-2023