Ishishini lempahla kudala ligxekwa ngokutya kunye nokungcolisa imithombo yamanzi, ukukhutshwa kwekhabhoni egqithisileyo, kunye nokuthengisa iimveliso zoboya. Zijongene nokugxekwa, ezinye iinkampani zefashoni azizange zihlale phantsi. Ngo-2015, i-brand yempahla yamadoda yase-Italiya yasungula uluhlu lwe “I-Eco Friendly Materials” impahla, ehlala ixesha elide nenokuphinda isetyenziswe. Nangona kunjalo, ezi ziingxelo nje zenkampani nganye.
Kodwa ayinakuphikiswa into yokuba izinto ezenziweyo ezisetyenziswa kwinkqubo yempahla yemveli kunye nezithako zekhemikhali ezisetyenziswa kwizithambiso zinexabiso eliphantsi kunezixhobo ezigcinakeleyo zokusingqongileyo kwaye kulula ukuvelisa ngobuninzi. Ukuqala kwakhona ukufumana ezinye izinto ezihambelana nokusingqongileyo, ukuphuhlisa iinkqubo ezintsha, kunye nokwakha iifektri ezintsha, abasebenzi kunye nezixhobo eziphathekayo ezifunekayo zonke iindleko ezongezelelweyo kwishishini lefashoni phantsi kwemeko yemveliso yangoku. Njengomrhwebi, iimpawu zefashoni ngokwemvelo aziyi kuthatha inyathelo lokuqala lokuthwala ibhana yokukhusela indalo kwaye ibe ngumhlawuli wokugqibela weendleko eziphezulu. Abathengi abathenga ifashoni kunye nesimbo nabo bathwala iprimiyamu eziswa kukhuseleko lokusingqongileyo ngexesha lokuhlawula. Nangona kunjalo, abathengi abanyanzelekanga ukuba bahlawule.
Ukuze benze abathengi bazimisele ngakumbi ukuhlawula, abashicileli befashoni baye bazama ukwenza “ukhuseleko lokusingqongileyo” lube ngumkhwa ngeendlela ezahlukeneyo zokuthengisa. Nangona ishishini lefashoni liye lazamkela ngamandla izenzo “ezizinzileyo” zokhuseleko lokusingqongileyo, impembelelo kokusingqongileyo isaza kujongwa ngakumbi kwaye injongo yokuqala nayo iyathandabuzeka. Nangona kunjalo, indlela yamva nje “ezinzileyo” yokhuselo lokusingqongileyo ethe yatyhutyha iiveki ezinkulu zefashoni idlale indima entle ekukhuliseni ulwazi lwabantu ngokusingqongileyo, kwaye ubuncinci ibonelele abathengi ngolunye ukhetho oluhambelana nokusingqongileyo.
Ixesha lokuposa: Sep-18-2024